Retargeting

How can you drive top of mind awareness with people actively looking for your products and services?

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Retargeting is an innovative display advertising solution that targets prospects who have searched for your business keywords & those who have visited your website. It is the perfect combination of remarketing & keyword targeting in a single solution.

Search Retargeting

The search aspect of retargeting defines people who have shown purchase intent by searching for keywords related to your business. Then shows your display ad to consumers based on their prior search terms, from broad keywords related to your products and services (like “types of copiers”) to specific trademarked terms that show purchase intent (like “Xerox prices”). This means your brand is top of mind when they are ready to buy.[gradient_divider]

Site Retargeting (formally Remarketing)

the site aspect of retargeting identifies consumers who have recently visited your website. Then, it continues to market them with your display ad as they surf other sites across the Web. By showing your ad repeatedly over time, site retargeting reinforces your brand and encourages your prospects to return to your website.[gradient_divider]

The Process

A consumer visits your website.
Our technology drops a “retargeting cookie” on the visitor’s computer.
After the consumer leaves your site and surfs across the Web.
When the consumer visits a site within our extensive display network (90% of active USA searched sites), that site recognizes the retargeting cookie. Your display ad is displayed to the consumer, reinforcing awareness of your business & compelling them to return to your website.
The consumer may click on the display ad, returning them to your website.
Our technology tracks and reports clicks, impressions, CPM, and spend generated from the campaign, so you can see the performance of your retargeting campaign.

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Online Reporting

We track all the activity from your retargeting campaign, including ad impressions, website visits, and more. You can see your results with easy-to-access online reports, available 24/7.