The most targeted intent display marketing you can do is Retargeting, but the most interest driven display you can do is behavioral. Behavioral advertising is an online display advertising solution that builds brand awareness with a specific consumer group that are most likely to see it and engage with your message. Consumers spending over 50% of their media time surfing popular news, entertainment, and lifestyle sites on the web, so why aren’t you advertising where your audience is looking?

Through our distribution network, we can display your ad to specific consumers whose current and recent online patterns demonstrate a interest in your business products and/or service. This way, we can target consumers who are showing signs of making a purchase decision.

The ability to target market your customers that are more likely to be receptive to your product or service offering allows you to increase the engagement rate significantly and ultimately drive a higher return on investment.

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Some of the ways that we can target a specific market : (click on the targeting for more information about it)

  • Geographic targeting – displays your ad to consumers in your geographic location.
  • Demographic targeting – displays your ad to the right consumer based on their age, income, gender, etc.
  • Endemic targeting – displays your ad to consumers who are on specific sites relevant to your business type.
  • Contextual targeting – displays your ad to consumers on sites featuring content related to your business type.
  • Behavioral targeting – displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type.
  • Remarketing – displays your ad to consumers who have previously visited your site in order to recapture their interest.
  • Engagement-based optimization – displays your ad to consumers on sites that our technology identifies as being most cost-effective in bringing people to your business.
  • Retargeting – is a blend of Remarketing & Keyword Targeting together, leveraging the display network to provide a very intent driven behavioral consumer.

Current Display Behavioral packages include:

(click on the package for more information about it)

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We also have the option to go for single site runs only, like:

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Here are some facts to consider:

  • Customers are surfing
  • 212 Million unique users visit the top 50 websites every month
  • More people get their news online than from print media.  In fact, 65% of consumers 18-29 say the internet is their main source for news.
  • 57% of U.S. consumers say they go online while simultaneously watching TV.
  • Consumers spend 23% of their online time on social networks and blogs and 13% of their time visiting entertainment sites

 

If you have questions or would like to know more about Display (Branding) marketing please call Chris at 720.427.3707 or send him an email using the contact form on the right side of this page. He can also source the facts above.