With nearly 14 billion online searches every month and social media sites that rival populations of large countries.
There’s unlimited opportunity, but to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead.
What is Search Engine Marketing?
Search Engine Marketing allows you the ability to qualify your potential customers based on many different criteria, you can use keywords that define a specific vertical of your business that you want to be more aggressive in, you can use geographic locators or radius’s just to pull customers from certain areas of town, or you can choose specific engines to further refine the demographic you are looking for.
Search Engine Marketing is active engagement; it allows business to capture the right customer when that customer is ready to buy. The business only pays when the customer has been qualified based on the parameters set up in the Search Engine Marketing campaign structure, and then the potential customer clicks on the advertisement and is delivered to the business’s website.
Then What?
This is the point where it gets interesting; the potential customer has landed on the business website, now what? Most business and Search Engine Marketing companies just hope that the customer makes a call, a purchase, sends and email, or fills out a form.
[gradient_divider]What Makes ReachLocal Different?
The “Patent Pending Technology” that ReachLocal implements removes all the guess work from this equation. We are able to track every customer action that takes place after the “click.”
The ReachLocal technology builds an active database on what keywords the potential customer typed into thesearch engine and what the potential customer did when they landed on the business website (phone calls, emails, online transactions, form submissions). As the database gets enough data to make decisions on what keywords result in a “condonable action”, the system will enhance its keyword selection allowing the business to get a better ROI as the campaign runs.
This technology completely removes the “guess and check” and lowers the financial burden from running a SEM program. It’s normally a few months down the road that ROI’s peak and the business is able to see the major advantages of allowing a Search Engine Marketing company to run a campaign for them.
Choosing a company is a very important part of ensuring that your Search Engine Marketing campaign runs well. Often time’s today, business allows a “Yellow Pages” company or a “Boutique” to run a Search Engine Marketing campaign for them, with un-measurable or marginal results, often times receiving “A bucket of clicks”. The proof is really in the reporting. Being able to see exactly what every dollar does with clear concise reporting allows the business to measure return on investment.
[gradient_divider]How Do I Track It?
Search engine marketing offers transparent reporting, this allows you the ability to truly track your “Return On Investment.”
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That’s Great, But What Do I Get?
A Fully managed pay-per-click SEM campaign that accurately represents your business including:
- A dedicated, AdWord Certified representative.
- Access to a campaign services professional.
- Complete needs analysis.
- Complete website analysis.
- Complete program setup.
- Keyword discovery & setup.
- Text ad design & setup.
- Geographic design & setup.
- Selection of dynamic landing pages (using your own site, not a mirror or copy).
- Deployment across 98% of search engines.
- 24/7 Automated “Conversion Based Optimization.”
- 24/7 Access to customer facing portal for tracking.
- Personal one on one monthly reviews.
- Tracking of clicks, calls, emails and call recording*.
- Saves valuable time and resources for you and your company.
*Call recording is optional, no fee for call recording.
This process generally takes about ten business days from initial conversation, to the point the business appears online. Being that the process is very complex and the goal is to make the process as simple as possible; Chris is Adwords certified, a Yahoo Ambassador, and is also Microsoft (Bing) certified, so that you can rest assured that you are in great hands.
Please call Chris Kligora directly @ 720.427.3707 to set up a free consultation.
[gradient_divider]Facts.
Total online ad spending is expected to increase just a little less than 20 percent this year, from $19.9 billion in 2007 to $23.8 billion. By 2013, Jupiter expects total online ad spending to hit $43.4 billion. (For you stat aficionados, that’s a compound annual growth rate of 13 percent. By comparison, offline advertising is only expected to have a CAGR of 4 percent over the same period.)