Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media.
Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.
Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.