The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year after a drop in 2009.
eMarketer estimates that US online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010.
eMarketer benchmarks its US online travel sales projections against figures from PhoCusWright, for which the last full year measured was 2009, and bases its forecast on a meta-analysis of data from several research firms, as well as overall travel industry trends.