Businesses can’t turn their back to video advertising online anymore. More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program. In addition to sharing news that the video-sharing site recently hit the billion-views milestone, YouTube today announced some changes to Promoted Video Ads. Let’s review the Promoted Videos program, look at the latest changes, and hear what …
Google to ramp up YouTube ad-friendly content
Google Australia plans to add more original content to its video website YouTube in a bid to appeal to marketers’ rising interest in online video advertisements. According to Nick Leeder, managing director of Google Australia and New Zealand, the company has built a solid stable of marquee advertisers for YouTube over the past year. “To get more revenue, YouTube needs …
How to Monetize Social Media
Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …
How Social Media Affects Paid Search
This a a good article from Search Engine Land about how social is affecting search and speaks to how Google is pushing the social aspects in SERPs. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research: When asked what sources “influence your decision …