A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. Understanding …
Search Engine Rankings – April 2011
comScore recently released April 2011search engine rankings report. This report shows overall market share / usage of the top search engines. Here is the recap in order of usage: Google search market share fell to 65.4 percent, a loss of .3 percent in March. Yahoo grew to 15.9 percent, a gain of .2 percent. Bing grew to 14.1 percent, a …