If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given …
Yellow Pages Publishers To Focus On “Local Search”
It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon). According to a recent SearchEngineLand.com publication, the Yellow Pages Association has changed its name to the “Local Search Association.” The name change reflects the transformation of yellow pages usage from publishers …