Twitter has grown to over 500 million users and is expected to see ad revenues grow as well. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and …
Feds review online marketing of beer, liquor and wine
WASHINGTON — Twitter didn’t exist the last time the Federal Trade Commission seriously checked out alcohol advertising, back in the last decade. Now, some 175 million tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It’s part of a new media frontier, which federal regulators are about to explore. …
Homeland Security watches Twitter, social media
(Reuters) – The U.S. Department of Homeland Security’s command center routinely monitors dozens of popular websites, including Facebook, Twitter, Hulu, WikiLeaks and news and gossip sites including the Huffington Post and Drudge Report, according to a government document. A “privacy compliance review” issued by DHS last November says that since at least June 2010, its national operations center has been …
Social Media & 4 Trends in Social Business
Forbes posted another great article on Social Media Trends. I thought it was a must read for business looking at embracing social media in their advertising programs this year. 2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business. But social media too still has room to surprise. Talking …
Twitter announces its new search engine and photo sharing
Starting today, Twitter has completely revamped its search, delivering more relevant Tweets when you search for something or click on a trending topic, and showing you related photos and videos. Its “relevance” search feature is a serious move towards Google’s territory, adding greater weight to its big announcement yesterday that Twitter acquired AdGrok, putting it firmly into place as a relevance …
Twitter and iPhone: A Match Made In Social Media Heaven
Did Twitter just leapfrog Facebook? As Chris discussed during his extensive coverage of Apple’s WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that’s synonymous …
How to Better Utilize Social Media to Grow Your Business
Have you jumped on the social media bandwagon? If so, then listen up! The omnipresence of social media is undisputed. That it is the marketing tool for small business owners and entrepreneurs is also undisputed, given that those who are using social media are primarily engaging in social media through company pages (75 percent) and status updates (69 percent) on …
Twitter on a Buying Spree?
Twitter, fresh off its purchase of TweetDeck, has picked up another tool to help turn on the revenue spout for its microblogging services: It has bought AdGrok, a company that eases small businesses into the world of online advertising. The offer from Twitter, reportedly for less than $10 million, according to VentureBeat, apparently swept the San Francisco startup founders right …
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …
Monetizing Luxury Online
Another article about tying an ROI to your media expenditures. Perhaps the most pressing question in online marketing today is: How can Facebook or Twitter translate to monetization online and why should luxury brands support this effort? As of today, Facebook has over 500 million people active. That’s approximately 1 in 13 people who log on any given day. Luxury …
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