Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business? The continued growth of mobile device ownership highlights …
Rapid Adoption of Mobile Technology Nets Google More Advertising Dollars
Advertisers Will More Than Double Mobile Paid-Search Budgets in 2012; Mobile Ad Revenue for Google Growing 4 to 8 Times Faster Than Desktop Revenue. (Marketwire) — 03/26/12 — The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. According to a report released …
Tablet and smartphone paid search clicks ‘double’
Another great article on the effects that technology on online marketing. The number of paid search clicks being made by tablet and smartphone users has soared over the last six months, new figures show. Mobile and tablet users accounted for ten per cent of all US search ad clicks in the fourth quarter of last year, representing a doubling in …
Know When You Should Advertise to Tablet Users???
Another great article from Search Engine Watch, about the use of tablets. If you are considering online marketing, or are currently involved in online marketing, think about the platforms that you need consider in your online marketing program. New data suggests that tablet computers are changing the way we search, shop, and play online. If you advertise on AdWords, more …
Tablets Quickly Become Major Home Entertainment Device
I like this article from eMarketer because of the comparison it makes to actives that we consider past times that haven’t involved computers in the past. Most owners are using their PCs less Research on tablet usage has found, since the iPad first made its way into the hands of millions in 2010, that they are primarily used for entertainment, …