This is the type of article Search Engine Land is known for, frankly, all small business owners need to read this. Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns. However, whether or not a company is considered a small business or a big company can make …
SMBs Need Real Plans For Social Media
This article speaks to having a good strategic process around marketing efforts as they relate to social media. If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff. Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …