PPC Advertising Beyond Paid Search

This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of.  Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …

Facebook has emerged from a privacy scandal to become online advertising’s next great hope.

The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …

How to Monetize Social Media

Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …

Why Social Media-Centric Search Won’t Work

PCMag.com published a great article (from one perspective) about putting too much weight on social media, and the unfounded fears that go along with it as they relate to traditional search. There is a buzz in the news about Larry Page’s threat to his employees that they will lose 25 percent of their bonuses if they do not get their …