Google+ is growing a lot now that it’s open to the public. It’s worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. Do you use any Google product? If so, you should be counted as a Google+ user. Tell us which Google products you use in the comments. …
Turning users into customers
Social media sites have spent the better part of the last year drastically focusing on how their users can turn fellow users into customers. Using digital advertising platforms are critical. The Interactive Advertising Bureau and PricewaterhouseCoopers revealed recently that U.S. online advertising grew by 13.9% in 2010, reaching a record US$25.8 billion, as Fox Business reports. Globally 10.2% of the …
Lawyers seeing potential in social media
Starting work at a law firm today may require more than just knowledge gained through cramming for the bar. In addition to studying terms such as forfeiture and breach of contract, lawyers must also know the meaning of “tweet,” “blog” and “friending.” Today’s lawyers more and more use social networking tools to market themselves and their businesses and to network …
Twitter and iPhone: A Match Made In Social Media Heaven
Did Twitter just leapfrog Facebook? As Chris discussed during his extensive coverage of Apple’s WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that’s synonymous …
How to Better Utilize Social Media to Grow Your Business
Have you jumped on the social media bandwagon? If so, then listen up! The omnipresence of social media is undisputed. That it is the marketing tool for small business owners and entrepreneurs is also undisputed, given that those who are using social media are primarily engaging in social media through company pages (75 percent) and status updates (69 percent) on …
The TRUTH About Facebook.
This is a a great collection (article?) of Facebook data. Some of it seems very common knowledge, and some of it is an eye-opener. If you are using social media, keeping track of internet properties, or just want some great trivia information this article is for you. Bank Of America Merrill Lynch (BofA) released a big report on the way …
Rise in social media requires businesses to rethink customer value.
New measures of value are needed so that organizations know how best to direct engagement efforts; revised engagement strategies can be improved with customer analytics CARY, N.C.–(BUSINESS WIRE)–Re-envisioning Customer Value, a report from the Economist Intelligence Unit, sponsored by SAS, the leader in business analytics, found that the rise of social media has required companies to reevaluate the way they …
Twitter on a Buying Spree?
Twitter, fresh off its purchase of TweetDeck, has picked up another tool to help turn on the revenue spout for its microblogging services: It has bought AdGrok, a company that eases small businesses into the world of online advertising. The offer from Twitter, reportedly for less than $10 million, according to VentureBeat, apparently swept the San Francisco startup founders right …
What Your Customers Aren’t Telling You In Social Media
The emergence of social media has greatly changed social behavior. Instead of pulling the manager of a restaurant aside after a bad meal, people now write one-star reviews on Yelp; instead of asking a friend a question in person, people now outsource their queries to Quora; and instead of providing feedback on a product or experience, people are turning to …
Essential Social Media & Tech Resources
Generally we just post 20% of an article and a link to the original data that is relevant to the user of this site, but this information is so important, I figure I have about 25%, so I will note the source and link to the original content on Mashable. Look though the following information, tons of great links here. …