Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa. Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …
Social Media & 4 Trends in Social Business
Forbes posted another great article on Social Media Trends. I thought it was a must read for business looking at embracing social media in their advertising programs this year. 2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business. But social media too still has room to surprise. Talking …
What Brand Marketers Expect from Social Media Followers
Once again the debate about the impact of social media ROI is topic on marketers minds. Creative advertising has always had the same issues, but the topic of conversation dissipated based on brand recognition long ago. The study below looks to be on the same track. Brands place value on insights and loyalty, not spending How much is a brand …
Mobile vs. Social: The Status of Marketing Integration
I like to post anything I can find about Social Media, good or bad, because I like to provide as much data as I can about the topic. I think social media impacts on business are highly debated because the traceable data can’t be captured in a tangible format across the board with all the different social vehicles at a …