The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …
SMBs Need Real Plans For Social Media
This article speaks to having a good strategic process around marketing efforts as they relate to social media. If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff. Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …
How Marketers Use Social Media
Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …
Is Mobile Video Viewing Taking Off?
The future is mobile. Google realized this a long time ago and directory publishers, review companies, social applications took the leap some time ago. With wireless broadband moving the way it is, could your business be an early adopter? In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by …