This article speaks to having a good strategic process around marketing efforts as they relate to social media. If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff. Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …
SMBs Turn to Social Before Search
Emarketer.com come through again with yet another reason business shouldn’t turn a blind eye to social media. A muct read if you are still on the fence about starting a social media campaign According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way …