Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business? The continued growth of mobile device ownership highlights …
How Searches on Smartphones Fit in the Purchase Funnel
This is a great article about mobile fitting into the typical buying funnel. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that …
Mobile Web Users in Western Europe to Double by 2015
If you still are not looking at mobile advertising, here is another great reason to bring it up in the companies next marketing meeting. And they’re willing to interact with brands on their phones Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of …