Not long ago, online marketing was a limited affair and was explored by already successful or adventurous businesses. Likewise, search engine marketing(SEM) was restricted to an elite few. However, things have changed now to a considerable extent and these two marketing mediums are no longer restricted with some few. Search engine marketing, in particular, has seen triple-digit growth by gaining …
Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search
Great article from Searchengineland.com about making sure you have complete coverage on any given SERP. When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if …
Link Building Has Fundamentally changed
This past weekend, I had a friend call call me to talk about his latest SEO scheme. It was this topic specifically, he had paid five dollars for a back link program from .edu domains. I had advised him that paying for back links from a website that had nothing to do with his business wouldn’t benefit him very much …
Search & Mobile Marketing Trends: SEO Apocalypse 2012
This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent. Looking ahead, expect 2012 to be the year when we push further into the Mobile Semantic Web 3.0, which presents opportunities that will drastically change SEO as we know it. …
Best Local SEO Company (ies) – December 2011
According to TopSEOs recent release of the SEO firms in the North America, ReachLocal is ranked in the top 10 SEO firms. If you have been reading my blog, or site for any length of time it should be clear to you that ReachLocal is not in the SEO business. With that stated looking at the ReachCast product and the …
Playbook For 2012 SEO
The folks over at Search Engine Land posted a great article about SEO and the changes that are going to be needed in one mans opinion. I thought it was a good read so I added it here. Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in …
Create a Robust Landing Page Testing Strategy
Search Engine Land has published a great article that I have been preaching for years. Often times it’s not the SEO or SEM that isn’t working…it’s your landing page. Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly …
Panda Cleanup Hunting Down Duplicate Content.
Website publishers have had about three months to react to Google’s “Panda” algorithm update, which primarily targeted “content farms,” sites that the Web search giant has long aimed to squash from its results because it views their information as basically identical to that found on other sites, or just too sparse to be useful. Google claimed that Panda, at least …
SEO: Beware of the dark side
In my job I talk with many companies that “Have an SEO guy.” I always talk with them about the great sides of SEO and we on occasion talk about the down sides. Anyone that knows me, knows that I am a big advocate of SEO and SEM together provide a great mix. In fact I talk to alot of …
Don’t Fall for the Guaranteed Google Results Pitch
I enjoy articles like this because, so many customers fall for this pitch, and they are normally some of the hardest clients to get on board. Over coming the “victim of a scorched earth” syndrome is very difficult. I think that the more you can educate yourself before making a purchase like this, gives the customer the power to not …
- Page 1 of 2
- 1
- 2