I suppose I need to take my hat off to Google once again. Don’t get me wrong, I love capitalism, but Google has got the market cornered in so many ways. We, as people, love things for free. Once something has been given away for so long that it becomes a part of our daily life and then a small …
How will SEM help my business?
In 2008, North American advertisers spent $13.5 billion on SEM (search engine marketing). The largest SEM vendors are Google AdWords, Yahoo, and MSN/Bing. SEM was growing much faster than traditional advertising and even other channels of online marketing. SEM allows you the ability to qualify your potential customers based on many different criteria, you can use keywords that define a …
SEO vs. SEM
Many people confuse or don’t know the difference between the two. I’m going to try to help you understand the pros and cons to both allowing you to make a decision for yourself. SEO (Search Engine Optimization) is located in the main space of the search engine results page and has always been a fundamental goal on initial website construction. …
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