Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …
Search Engine Advertising is for Every Business
Search Engine Advertising Search engine advertising or pay per click is something that every business can and should do. Even with terrific organic placement on searched that make the most sense to your business, 40% or greater (depending on the study) still buy from paid inclusion. Looking at the search engine results page as a piece of virtual real estate …