Another Great eMarketer article as it relates to display advertising. Plain old banner advertising eyed with renewed interest The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year. Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all …
Social Ads Spur Big Engagement Opportunities
Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well. Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …