A new article from eMarketer about QR codes and their slow but continuous integration into marketing programs. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them …
What to Expect From Mobile Marketing Tech in 2012
Mashable posted another great article about marketing trends for 2012. As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper. For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of …
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
I love this article because I have been preaching about QR codes for close to a year now and the importance of using them in your marketing. Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store …