This is a great article from Search engine Land about a topic of conversation I have with customers daily. A Must read if you are running your own PPC campaign. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as …
5 Things PPC May Be Telling You About Your Business
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a lot of advertisers may not realize is …
PPC Ad Rotation Finally – Microsoft adCenter
Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …
Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search
Great article from Searchengineland.com about making sure you have complete coverage on any given SERP. When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if …
3 Common PPC Ad Copy Flops
For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, I wouldn’t have focused on …
Adding online marketing to your business plan
These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …
Pay-Per-Click Advertising Becoming More Important?
Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …
Ever wonder what the most expensive PPC keywords are?
Ever wonder what the most expensive PPC keywords are? The graphic below seems to answer that very well. Original Source
PPC Search Engine Advertising
The most affordable promoting accessible nowadays is PPC, shell out per click on, and search engine advertising. As a flourishing organization PPC search engine advertising was anticipated to $eight billion in revenue by 2008. The complete concept guiding PPC search engine advertising is producing sales opportunities. When carried out proficiently creating leads aids buyers in locating the specific site that …
Search Engine Advertising is for Every Business
Search Engine Advertising Search engine advertising or pay per click is something that every business can and should do. Even with terrific organic placement on searched that make the most sense to your business, 40% or greater (depending on the study) still buy from paid inclusion. Looking at the search engine results page as a piece of virtual real estate …
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