If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given …
Canceled Seattle phone books rises to 105,000
This editorial is very helpful if you are using yellow pages advertising in your marketing media mix. I posted the original article a few weeks ago when the law passed. I believe that this is going to be a trend that spread across the country. A Seattle City Council briefing Tuesday on Seattle’s new yellow-pages opt-out program showed that the …