This is a great article from Search engine Land about a topic of conversation I have with customers daily. A Must read if you are running your own PPC campaign. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as …
Pay-Per-Click Advertising Becoming More Important?
Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …
Search Engine Advertising is for Every Business
Search Engine Advertising Search engine advertising or pay per click is something that every business can and should do. Even with terrific organic placement on searched that make the most sense to your business, 40% or greater (depending on the study) still buy from paid inclusion. Looking at the search engine results page as a piece of virtual real estate …
PPC Advertising Beyond Paid Search
This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of. Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …