Revenue drawn from internet advertising increased to nearly $15 billion in the second quarter of 2011, as display and search advertising have generated substantial gains for businesses, a report from PricewaterhouseCoopers and the Interactive Advertising Bureau said. Search marketing has been especially strong in terms of growth. According to the report, search campaigns drew more than $7 billion in revenue after …
Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion
Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first …