Have you considered buying a bucket of clicks from Dex One for your online marketing? If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …
SEO: Beware of the dark side
In my job I talk with many companies that “Have an SEO guy.” I always talk with them about the great sides of SEO and we on occasion talk about the down sides. Anyone that knows me, knows that I am a big advocate of SEO and SEM together provide a great mix. In fact I talk to alot of …
How To Hire A Great In-House Search Engine Marketer (Or Not)
This is a great article for many reasons, but the most important reason is the ability to learn from others mistakes and not make them yourself. At search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs. Usually over lunch a business owner turns to me and says something …
Targeting Millennial Wine Drinkers Online
This is a great article about a business owner who has found online marketing to be the revenue generator his business needed. I added this article because some businesses think that online marketing isn’t going to benefit their business, and this is a great way of demonstrating that no business can’t benefit from online marketing. Constellation was a collection of …
How Marketers Use Social Media
Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …
Online marketing could change as Twitter unveils plans for Facebook-style pages
Is Twitter seriously gunning for the same Facebook user? Businesses looking at marketing their products online could use social networking site Twitter as the website is considering creating Facebook-style pages. In a move that could boost advertising revenues, the social website is looking into ways of creating branded pages that give tailored messages, reports Marketing Magazine. There have been limited …
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