Are You Effectively Using Social Media for Business?

The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …

What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Online Marketing Helps Restaurants Personalize Offers

CHICAGO, May 7, 2012 /PRNewswire via COMTEX/ — Study Finds Customization Vital to Effective Marketing and Business Growth Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released today. The research found that electronic marketing channels complement traditional and offline channels as part of a successful …

Adding online marketing to your business plan

These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …

Reasons for Online Marketing Failure, and Overcoming Them.

This is a good article on the high level things that can cause online marketing programs to fail, but this is just the tip of the iceberg. Online marketing isn’t something you can just through in. These campaigns, just like traditional marketing, require thought. Online marketing demands that entrepreneurs continue to innovate and evolve.  Be it creatively repackaging products, promotions …

Affinity Express Release SMB Advertising Survey Results

Chicago, – Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume print and interactive advertising and marketing production solutions, with hundreds of multi-media publishing, marketing services, retailer and other clients, released the results of its survey of small- to medium-sized business (SMB) customers to measure their use of online advertising and marketing tactics. Around 70 SMBs responded …