This is a great article about the usage of mobile media in your marketing plan. If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …
Display, Mobile Top Priorities for Marketers
Where are your priorities? Do they mirror the studies. Display and mobile seem to be getting more attention than the normal PPC goals. More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey …