Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As mobile advertising grows and matures, it seems to be undergoing the same evolution that online advertising once went through as well. However, it seems that mobile advertising is going through such an evolution at an …
In Online Advertising, 2011 Was the Year of Mobile
Mashable provides us another infographic on some startling mobile information as it relates to last years mobile advertising platform. As the year draws to a close, Google is taking a look back: first at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Given the size of its business — Google is …
Mobile advertising: profit at your fingertips
The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a ‘golden age’ for online and mobile advertising. James Robinson reports. Mobile advertising is finally beginning to come of age as phones transform the relationship brands have with their customers in new, and sometimes unexpected, ways. The rate of growth is astounding, and the …
Mobile vs Online Advertising – Leveraging the Differences for Maximum Mobile Profitability
A great article on mobile advertising. Some times good mobile articles are hard to come by, this one is great. The vast new profit streams of the mobile world can become an important opportunity for direct-response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of result-based online …
Mobile Web Users in Western Europe to Double by 2015
If you still are not looking at mobile advertising, here is another great reason to bring it up in the companies next marketing meeting. And they’re willing to interact with brands on their phones Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of …
Student ‘addiction’ to technology ‘similar to drug cravings’, study finds
Mobile advertising hasn’t got all the buzz of social media, but this article is something you might find very interesting. I see it as a indicator of the direction that business are going to need at start engaging & embracing. Withdrawal symptoms experienced by young people deprived of gadgets and technology is compared to those felt by drug addicts or …