Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner. The survey asked more than 3,000 marketers about how social media has enhanced their internet marketing efforts, and the results speak to the overall rise of the channel. The leading benefit of social …
Marketers look to boost digital ad spend
Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …