Everyone has a very different take on how social media benefits business and how much money or time to invest in their social media presence. I like the direction this article takes, backed with great points. Let me state this very clearly: Social media has produced the most profound changes in communications, news dissemination and social interaction—period. Loic Venance | …
Groupon Makes Deal With Ex-Google Exec
Deal-of-the-day coupon service Groupon announced Thursday the hire of former Google executive Margo Georgiadis, saying she would take on the global sales, marketing and operations area of the business. The hiring comes as Groupon and Google vie for advertising dollars, with each company pitching its online marketing services to a wide array of small businesses. “Margo is a strong leader …
Subscribers Eager to Open Daily Deal Emails
The daily Deal sites like Groupon, Living Social, Deal on, etc are a big hit! I think I’m going to write an article about the effects that Daily deal sites have on a small business, but it’s a story for another day. Check out the article from eMarketer below. The February 2011 survey found that US adult internet users subscribe …