As we embark on the journey called 2013, we have an opportunity to evaluate and evolve how we do business to grow revenue and profits in the coming year. Online marketing represents a tremendous opportunity for growth in 2013, as more business is conducted online now more than ever before. Here are seven online marketing ideas you should embrace to …
What makes a good copywriter?
I started taking drum lessons in seventh grade. We were taught “rudiments” which are like scales for other instruments. Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation. I didn’t realize I needed a different perspective, one with rhythm and passion. A friend who was a jazz musician …
Write about what?
Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa. Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …
Facebook Becomes Top Choice for Social Sign-In (like i need to say that)
For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content It was only a matter of time before it happened. Facebook out performed Google in total usage about a year ago, now with sign-ins. How much longer before Facebook overtakes the #1 internet property? In Q1 2011, Facebook …
Why Users Are More Engaged With Social Media on Fridays
Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media. Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status …
Social Ads Spur Big Engagement Opportunities
Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well. Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …