There is never a bad time to start looking at display advertising online to replace some or all of your creative marketing efforts, but earlier is certainly better than later. This is an article from Nielsen ratings talking directly about the topic that TV, Radio, and Newspaper don’t want you to hear about ONLINE advertising display revenues could jump by …
Should You Put Mobile in Your Marketing Mix?
This is a great article about the usage of mobile media in your marketing plan. If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …
Uniting Search and Display for Stronger Results
Finely eMarketer approaches a topic near and dear to my heart. I have been talking with my customers for years now about the importance of backing your search campaign with a display campaign. Overcoming the challenges can bring efficiency and performance Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, …