Another study that shows advertising dollars being directed digitally. When it comes to online entertainment, online video in particular has become recognised as a powerful format for both communicating online and providing an enhanced online experience, with advertising becoming the key source of revenue for online entertainment providers. Around 15% of overall worldwide advertising spending will be directed towards digital …
Marketers look to boost digital ad spend
Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …