Dex One, SuperMedia agree to $100M merger

NEW YORK (AP) — Dex One Corp. and SuperMedia Inc., two Yellow Pages publishers, on Tuesday said they agreed to merge, with the goal of saving money in a dwindling business. Shareholders in the companies will exchange their shares for new shares in a new company, Dex Media. Based on the closing stock prices of Dex One and SuperMedia on …

DEX ONE CORP FILES (8-K) Disclosing Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

Item 3.01. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing. (a) On August 23, 2011, Dex One Corporation (DEXO) (the “Company”) was notified by the New York Stock Exchange (the “NYSE”) that the Company had fallen below one of the NYSE’s continued listing standards. Rule 802.01B(III)(ii) of the NYSE Listed Company Manual …

Dexknows Online Marketing…Right?

Have you considered buying a bucket of clicks from Dex One for your online marketing?  If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …

Seattle Exports Anti-Phone-Book Law to San Francisco

If the yellow pages industry didn’t already have enough on their plate because of diminished usage and advertisers abandoning ship. Now that Seattle has passed legislation that impacts directory publishers, San Francisco has followed in suite, but with mush worse implications to the publishers. ​The first shot in the war against unwanted phone books was fired in Seattle. The city …

Judge hangs up on phone book industry

A federal judge has rejected an attempt to block Seattle’s new yellow pages opt-out program, after the city passed one of the toughest laws in the country targeting yellow pages, and phone book companies fought back. Seattle unveiled its opt-out registry last week. The same day, Dex One – the city’s largest yellow pages distributor – filed a second motion to …

Yellow Pages Publishers To Focus On “Local Search”

It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon).  According to a recent SearchEngineLand.com publication,  the  Yellow Pages Association has changed its name to the “Local Search Association.”  The name change reflects the transformation of yellow pages usage from publishers …