I stumbled across a SERP (Search Engine Results Page) today that has taken the last of the air from the Dex sails. Dex One, or dexknows.com has started claiming local listings on the customers behalf and pointing the local, or places (shown in example below in red) listings at the Dex “digital storefront.” What does this mean? On the surface …
DEX ONE CORP FILES (8-K) Disclosing Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits
Item 3.01. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing. (a) On August 23, 2011, Dex One Corporation (DEXO) (the “Company”) was notified by the New York Stock Exchange (the “NYSE”) that the Company had fallen below one of the NYSE’s continued listing standards. Rule 802.01B(III)(ii) of the NYSE Listed Company Manual …
Dexknows Online Marketing…Right?
Have you considered buying a bucket of clicks from Dex One for your online marketing? If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …
Phone-book delivery disappearing
If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given …
Judge hangs up on phone book industry
A federal judge has rejected an attempt to block Seattle’s new yellow pages opt-out program, after the city passed one of the toughest laws in the country targeting yellow pages, and phone book companies fought back. Seattle unveiled its opt-out registry last week. The same day, Dex One – the city’s largest yellow pages distributor – filed a second motion to …
Canceled Seattle phone books rises to 105,000
This editorial is very helpful if you are using yellow pages advertising in your marketing media mix. I posted the original article a few weeks ago when the law passed. I believe that this is going to be a trend that spread across the country. A Seattle City Council briefing Tuesday on Seattle’s new yellow-pages opt-out program showed that the …