What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Publish or Perish

  The phrase Publish or Perish was coined to describe the pressure in academia to continuously publish new scholarly work to sustain, or further, one’s career.  The effort built credibility, a following and a reputation. The importance of building credibility and trust in today’s marketplace cannot be overstated.  Your new “weblog” is the “library” which stores and organizes your features, fact sheets, news …