Have you considered buying a bucket of clicks from Dex One for your online marketing? If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …
Online search campaigns can’t be measured in clicks.
I read an article today about the 10 biggest lies in online advertising, and the wheels started turning in my head about customer perception of search engine marketing campaigns. So many companies today sell “buckets of clicks” and are somehow able to hang their hat on it, “We got you 700 clicks to your website!” The truth is; it doesn’t …