I started taking drum lessons in seventh grade. We were taught “rudiments” which are like scales for other instruments. Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation. I didn’t realize I needed a different perspective, one with rhythm and passion. A friend who was a jazz musician …
What You May Not Know About the Boom in Digital User Data
When you’re surfing the web and spot targeted ads based on your prior searches, it’s a jarring reminder that someone — companies, websites and search engines — is following your digital footsteps. They are also following the money. The volume of personal digital data available is transforming everyday commerce, particularly marketing and advertising. Companies want to engage and interact with …
Help boosting (email) online marketing relevance
This is an Email Marketing article, it seems like more of a back to basics to me. I included it because getting back to the basics is helpful and we often need to get the refresher. We’ve all been beating the “marketing relevance” drum for years, but now it really has come down to “get relevant, or get lost” — …
Pandora Transmits ‘Mass Quantities’ Of Personal Data
Mobile devices feed customer data to advertising companies to fuel the hunger business’s have for targeting users that have a behavioral inclination to buy a product or service. This is a great article about the double edge sword that is “behavioral targeting.” With a federal privacy investigation underway, a security researcher calls “Orwellian” the amount of information the mobile app …