When you’re surfing the web and spot targeted ads based on your prior searches, it’s a jarring reminder that someone — companies, websites and search engines — is following your digital footsteps. They are also following the money. The volume of personal digital data available is transforming everyday commerce, particularly marketing and advertising. Companies want to engage and interact with …
Advertisers Demand More Audience Targeting Capabilities
Publishers must step up data offerings – If this sounds like a demand you have please check out the behavioral marketing solutions I offer–>Here. Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars. According to March 2011 research …