Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a lot of advertisers may not realize is …
Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search
Great article from Searchengineland.com about making sure you have complete coverage on any given SERP. When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if …
Looking at running AdWords on your own?
If you have spent any time on my website reading about PPC or pay per click marketing and would like to try your hand at running your own campaign, shoot me an email, and I will give the first 30 people a $100 Google AdWords credit. You can use this credit to run your own PPC campaign online. The reason …
Google to Charge for Directions Location Extension
I suppose I need to take my hat off to Google once again. Don’t get me wrong, I love capitalism, but Google has got the market cornered in so many ways. We, as people, love things for free. Once something has been given away for so long that it becomes a part of our daily life and then a small …
7 Winning Strategies for PPC Remarketing Success
Search Engine Watch posted a great article about getting back in front of customers. Remarketing is a product that I think every business should consider doing. Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless …
To Boost Organic Clickthrough Rate, Look to Paid Search CPC
Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a common goal: top placements on page 1 of search engine results. Unlike paid search, which lets advertisers simply buy top position, search engine optimization (SEO) earns marketers premium page rank through careful website optimization on select …
Pushing Your Business With Google Adwords
This is a good article about knowing the benefits of PPC advertising with Adwords. If you have chosen to do your own campaign, this might be something helpful. If you have tried to run your own campaign with minimal results…Call ME. I can show you like business that I run, and we can use it as a yard stick for …
How Social Media Affects Paid Search
This a a good article from Search Engine Land about how social is affecting search and speaks to how Google is pushing the social aspects in SERPs. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research: When asked what sources “influence your decision …