Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of their brand. Let’s YO Yogurt, which launched its first franchise location in Marlboro, N.J., and has about 30 more units sold and preparing to open in New Jersey, New York and Florida, is using social media as a main driver …
PPC Search Engine Advertising
The most affordable promoting accessible nowadays is PPC, shell out per click on, and search engine advertising. As a flourishing organization PPC search engine advertising was anticipated to $eight billion in revenue by 2008. The complete concept guiding PPC search engine advertising is producing sales opportunities. When carried out proficiently creating leads aids buyers in locating the specific site that …
10 Biggest Lies In Online Marketing
This is such a great article about online media. I love number 2 because so many companies these days sell a bucket of click to customers and then hang their hat on it. The other day I tweeted about the most common come-on in online advertising, that integration of some new behavioral/widget/toolbar/bulls**# service would be as simple as “one line of …
Display, Mobile Top Priorities for Marketers
Where are your priorities? Do they mirror the studies. Display and mobile seem to be getting more attention than the normal PPC goals. More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey …