Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …
Advertisers Demand More Audience Targeting Capabilities
Publishers must step up data offerings – If this sounds like a demand you have please check out the behavioral marketing solutions I offer–>Here. Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars. According to March 2011 research …