The daily Deal sites like Groupon, Living Social, Deal on, etc are a big hit! I think I’m going to write an article about the effects that Daily deal sites have on a small business, but it’s a story for another day. Check out the article from eMarketer below.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.
Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day.
Most recipients of daily deal emails also pass along the messages to friends and family, though with less frequency. Less than a quarter passed messages along every day, and 45% did so at least weekly.