Mobile advertising hasn’t got all the buzz of social media, but this article is something you might find very interesting. I see it as a indicator of the direction that business are going to need at start engaging & embracing.
Withdrawal symptoms experienced by young people deprived of gadgets and technology is compared to those felt by drug addicts or smokers going “cold turkey”, a study has concluded.
Researchers found nearly four in five students had significant mental and physical distress, panic, confusion and extreme isolation when forced to unplug from technology for an entire day.
They found college students at campuses across the globe admitted being “addicted” to modern technology such as mobile phones, laptops and television as well as social networking such as Facebook and Twitter.
A “clear majority” of almost 1,000 university students, interviewed at 12 campuses in 10 countries, including Britain, America and China, were unable to voluntarily avoid their gadgets for one full day, they concluded.
The University of Maryland research described students’ thoughts in vivid detail, in which they admit to cravings, anxiety attacks and depression when forced to abstain from using media.
One unnamed American college student told of their overwhelming cravings, which they confessed was similar to “itching like a crackhead (crack cocaine addict)”.