For all you social media nay-sayers, here is a great testimonial about how a local Scottsdale AZ restaurant has succeed with social media.
When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect.
Nearly 14 months after the doors opened last March, the continued buzz and steady stream of patrons let Slover know the investment is paying off for his Scottsdale restaurant.
RnR has more than 600 Twitter followers and more than 3,700 fans on its Facebook page. Slover uses the page to post passwords that inform followers of specials, which has helped increase the restaurant’s visibility as customers share these deals with friends.
The restaurant’s social-media presence also helped create a buzz before RnR actually opened. In this struggling lagging economy, it proved to be a bonus.
The password element was a direct response to customers who suggested RnR come up with some kind of reward system for regulars. Social media also keeps the lines of communication open and allows Slover and his partners to track the level of service a patron received, how diners liked a new menu item or how any other strategy is going.