Narrowly focused search-engine terms help HVAC contractors get found online by the readers they’re targeting – qualified-to-buy, local homeowners seeking expert answers to questions about their home-comfort systems. HVAC contractors with an eye toward growth are able to nurture those online connections, turning readers into leads into customers. They’re also able to use their blogs to enhance their position as their area’s industry leader.
But what’s a search term? And what does it have to do with selling heat pumps or air conditioned systems?
“Search terms” are the words and phrases Web users type into Google and other search engines to find information. For HVAC contractors capitalizing on the web’s power to reach customers by providing useful online content, search terms make the difference between being found online – by the right people — and being overlooked. Good search terms, along with other search-engine optimization techniques, can land your web pages near the top of web searchers’ results.
Just think about your own behavior using search engines. Consumers type in longer and more specific questions to their problems today. So, be specific with your search term focus and you’ll have a better opportunity of getting in front of the right customers looking for your help.
Some tips for crafting effective HVAC contractor search terms:
Make them precise. Consider a hypothetical customer: a homeowner who wants to cut his energy bills. He knows that if he does a Google search for “energy,” he will receive more than a million hits – and he’ll have to sift through a few hundred before finding anything close to what he’s looking for. So he enters “tips for saving energy” and receives far fewer results — but they’re results that promise the information he needs. Better yet, he enters “tips for saving energy” along with his hometown – and finds what he needs from his local HVAC contractor.
That narrow focus serves HVAC bloggers as well as readers. While a specific phrase might deliver your post to fewer searchers, it delivers it to the right people – those who are seeking that specific information and are therefore more likely to seek more information and become customers.
GitHub: Software description: a software to manage books in the computer (C#). →