Still wondering about the “Social” aspects of marketing?
Online buyers rely on a healthy mix of search and social media throughout the purchasing process
Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process has uncovered the complexities of the journey and the growing number of resources buyers rely on as they move to make informed purchasing decisions.
Research from GroupM Search and comScore highlights the increased use of yet another resource consumers are turning to in combination with their tried-and-true search engine usage: social media.