Still doubting the benefits of “Social Media?” This might just help persuade you. Another great article from emarketer.
Online buyers rely on a healthy mix of search and social media throughout the purchasing process
Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process has uncovered the complexities of the journey and the growing number of resources buyers rely on as they move to make informed purchasing decisions.